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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics provides information about the number of visitors to a website and the number of page views. Importance of Web Analytics We need Web Analytics to assess the success rate of a website and its associated business. Web analytics used to Assess web content problems so that they can be rectified Have a clear perspective of website trends Monitor web traffic and user flow Demonstrate goals acquisition Figure out potential keywords Identify segments for improvement Find out referring sources Google Analytics Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is...

Amazon, the E-commerce giant, is one of the oldest merchants on the web and has over 200 million customers worldwide. Amazon is the unrivalled marketplace to sell products online. It provides an excellent platform for conducting online business and has proved beneficial for both buyers and sellers. Amazon is an extremely popular e-commerce site that can help expand your reach in the market and improve the visibility of your product in a unique way. There are various reasons why you should consider selling at Amazon Marketplace Increase Sales: The best reason of selling on Amazon is the scale of their online visitors. Acquire Potential Customers from across the Globe: Amazon has millions of varied customers across the globe who visit on a frequent basis. Quick and Stress Free Shipping: Amazon can ship your product, through Amazon’s FBA service, Fulfillment by Amazon, to the customer faster and at cheaper rates than you can do it yourself. Effortless, Trusted Shopping Ex...

Content quality  comes up more and more in the SEO context. Focusing on content quality was the winning underutilised SEO tactic in our expert roundup, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda. Google Panda  is a series of on-going algorithm updates and data  refreshes for the Google search engine  that the company rolls out to help refine its search algorithm to improve the value of search query results for users. Panda is a special "filter" designed to de-rank low quality content, and since 2016, it's a part of the search engine's  core ranking algorithm . This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update. But the question is, what is "content quality", exactly? How do you improve it, grow your rankings, and keep Panda away? Here are the 6 essential steps to audit your content against poo...

We have the Internet that provides a huge platform for advertising products and services online . Advertisers around the world have shown a keen interest in making good use of the Internet that is omnipresent these days. Contrary to the traditional advertising model, the recent methods of internet marketing involve innovative techniques to catch more eyeballs and pull online traffic to visit, listen, view, or buy a product or a service that is on offer. It is done through a model that is now being widely regarded as Pay Per Click (PPC) . It is a successful model for internet advertising that directs online traffic to particular websites, where the advertisers pay the publishers a certain amount when their ad is clicked. Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Entities ...

Google+ (Google Plus) is an interest-based social networking site owned by Google Inc. Launched in 2011, this platform brings together people with similar interest . Such group of people can build a community and share their ideas through photos and posts. Google+ is unique in way in that it allows more transparency in what one shares and with whom it is shared. The Google+ menu bar is displayed on other Google services when one logs in the google account. Some of the most prominent features of Google+ are as follows − Posts where one can update the status. Circles are used to share information with different groups. Sparks offer videos that users might like. Hangouts & Huddles are for video chat with a friend or a group of friends. Uploading a Post: We can upload posts on our Google+ profile easily and share it with people in our communities/circles or others who we want to share it with. When we share our post, it is visible on the receiver’s news feed. Th...

Data science is the study of where information comes from, what it represents and how it can be turned into a valuable resource in the creation of business and IT strategies. Mining large amounts of structured and unstructured data to identify patterns can help an organization rein in costs, increase efficiencies, recognize new market opportunities and increase the organization's competitive advantage. Some companies are hiring data scientists to help them turn raw data into information. Data scientists must possess a combination of analytic, machine learning, data mining and statistical skills as well as experience with algorithms and coding. Application of Data Science Here’s how Data Science comes to our rescue in our everyday routine. Recommender Systems Who can forget the suggestions about similar products on Amazon? They not only help you find relevant products from billions of products available with them, but also adds a lot to the user experience. The recomm...

A web search engine is a software system that is designed to search for information on the World Wide Web.  The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. The Internet is so full of information that it’s nearly impossible to check its limits. That’s why, search engines were developed to maintain a search-able database of the web’s content. People employ the use of search engines to look up for information on the web. Google Search , commonly referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day. You type in the query, and the search engine provides you with the search results. In most cases you’re satisfied but sometimes, you’re not. This is where learning the prop...