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Photoshop is Adobe's photo editing, image creation and graphic design software. The software provides many image editing features for raster (pixel-based) images as well as vector graphics. It uses a layer-based editing system that enables image creation and altering with multiple overlays that support transparency. Layers can also act as masks or filters, altering underlying colors. Shadows and other effects can be added to the layers. Photoshop actions include automation features to reduce the need for repetitive tasks. An option known as Photoshop CC (Creative Cloud) allows users to work on content from any computer. Photoshop been the industry standard image manipulation program for so long that its name has become a verb: It is common parlance to say that an image has been “photoshopped” or even just “shopped." Shopped, in this context, is synonymous with edited, manipulated or faked --  often regardless of the software actually used.  Photoshop is used by pho...

Logo is the most important asset of a company. Logo represents your  company. The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization.   A logo needs to be original and memorable for the greatest impact.  A logo refers to an image that relates to a company. For example, the image to the right, is an example of the Suven Consultants logo. Features of a Corporate Logo Identify Target Market What type of customers are you trying to attract? The success of your company's branding efforts will rely on the customers you are pursuing. Trendy graphics and hip hop music may attract the younger consumer,...