Creating LOGO using Adobe Photoshop
Logo is the most important asset of a company. Logo represents your company. The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization. A logo needs to be original and memorable for the greatest impact. A logo refers to an image that relates to a company. For example, the image to the right, is an example of the Suven Consultants logo. Features of a Corporate Logo Identify Target Market What type of customers are you trying to attract? The success of your company's branding efforts will rely on the customers you are pursuing. Trendy graphics and hip hop music may attract the younger consumer,...