Learn ABC of "A/B testing"
What is A/B Testing? A/B Testing is one of the best way to compare two or more versions of an application or a web page .It enables you to determine which one of them performs better and can generate better conversion rates . You compare two web pages or applications by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins! All websites on the web have a goal - a reason for them to exist eCommerce websites want visitors buying products SaaS web apps(Software as a service) want visitors signing up for a trial and converting to paid visitors News and media websites want readers to click on ads or sign up for paid subscriptions Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its "conversion rate" . Measuring the performance of a variation (A or B) means measuring the rate at which ...