Web Analytics :- key to e-coMMerce BusineSS
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics provides information about the number of visitors to a website and the number of page views. Importance of Web Analytics We need Web Analytics to assess the success rate of a website and its associated business. Web analytics used to Assess web content problems so that they can be rectified Have a clear perspective of website trends Monitor web traffic and user flow Demonstrate goals acquisition Figure out potential keywords Identify segments for improvement Find out referring sources Google Analytics Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is...